LE V is derived from the French word "La Vie," meaning life, vitality, nature, and beauty. LE V believes that life is a journey of transformation and evolution, carrying the concept of 'BeYouique,' and it aims to unleash your unique beauty.

In today's society, countless standards are imposed on external appearances, but LE V firmly believes that beauty transcends age, facial features, and body shape. There's no need to imitate others; instead, it's about becoming the best version of yourself and achieving a one-of-a-kind beauty.